For / ecommerce and DTC brands
Advertising for ecommerce and DTC brands
You have the one thing most advertisers do not: a conversion that happens the same day and a number you can check.
Volume and a closing loop
Meta. Volume, visual formats and a purchase event that closes the loop fast enough to learn from.
That's a starting point rather than a rule. AdPlaybook scores all eight platforms against the strategy you pick and opens on the best fit, so you're changing a recommendation rather than choosing cold.
Retargeting needs a holdout
Direct response, with retargeting recovery held to a control group. Without a holdout you are paying to reach people who were going to buy anyway, and the report will congratulate you for it.
Every strategy in AdPlaybook states how it usually fails before you choose it, because the expensive mistakes here are strategic rather than typographical.
No special ad category applies
Nothing about this kind of business puts you in a restricted category, so you keep the full targeting set. That's worth knowing rather than assuming, because the businesses that do get caught by one usually don't find out until an ad is rejected. We don't invent a warning to fill this section.
The ordinary rules still apply: every claim in the ad needs to be something you can point at on your own site. See what an unsubstantiated claim costs you.
The number that will stop you first
Meta: 100. Lookalikes need at least 100 people from a single country in the source, which a multi-market list can fail while looking large. It produces no error. The campaign goes live and simply doesn't deliver.
See the Meta specs and every platform's floor.
What it does with a same-day conversion
It reads your site, works out what you sell and to whom, recommends the approach that fits, and writes the campaign. Then it checks the copy against Meta's published character limits, traces every factual claim back to a line on your own site, runs the compliance obligations above, and tells you what it could not check.