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Why campaigns fail quietly
The expensive failures in paid media do not produce an error message. These are the ones worth knowing before you spend.
Your LinkedIn ad set isn't delivering and there's no errorLinkedIn needs 300 member accounts per ad set. Split an audience across two ad sets and you nee…Why your YouTube bumper campaign built no remarketing listGoogle states view counts need a video of 10+ seconds and remarketing lists need 12+. A 6-secon…The two different character limits every ad platform hasOne number gets your ad rejected. The other lets it run with the sentence cut in half. Most gui…Nobody reads your Pinterest descriptionPinterest states descriptions don't appear in the feed, in search, or when a Pin is viewed up c…Why your TikTok ad group won't spendSelections OR within a dimension and AND across them, which is the opposite of what Meta teache…Special ad categories: when your targeting is illegal, not just wrongHousing, employment and credit ads carry legal obligations that survive any platform's interfac…Your X ad has 257 characters, not 280X states every link costs 23 characters. Every ad has a destination, so copy written to the adv…Your Meta lookalike needs 100 people from one countryMeta requires at least 100 people from a single country in the source audience. A list spread a…The minimum audience size on every major ad platformFour platforms publish a hard floor. Below it, campaigns are accepted, go live, and deliver not…How long should an ad video be on each platformEvery platform publishes a maximum and a recommendation, and they're nowhere near each other. T…Square isn't the safe default on every platformMost platforms train you to make everything 1:1. Pinterest cuts anything taller than 2:3, and v…TikTok ad captions can't contain links, @ or hashtagsTikTok states the caption supports none of them. Copy built around a hashtag or an @mention arr…You can't run a clean A/B test inside a responsive search adGoogle recombines your headlines before anyone sees them. A one-variable matrix inside a single…The claim in your ad you can't actually back upAd platforms and regulators both work backwards from the claim to the evidence. If the sentence…