Terms
Terms of use
The terms for using AdPlaybook: who publishes it, what the licence is, who is responsible for the ads it drafts, and how refunds work.
last changed 2026-09-24 These cover the desktop app and this website. They are short because the product is small: there is no account to close, no subscription to cancel and no data of yours for us to lose.
Who you are dealing with
AdPlaybook is published by Kerr & Company LLC, Grand Rapids, Michigan, United States. "We" and "us" below mean that company. "You" means whoever installed the app.
If you check the download's signature you will see
Developer ID Application: MATTHEW BENJAMIN-LEE KERR (9N3Z6J63T4).
Apple issues a Developer ID either to a named individual or to an organisation,
and this build carries the individual's. He owns Kerr & Company LLC. Same person,
two registrations — flagged here rather than left for you to wonder about,
because a signature that does not match the publisher is exactly the sort of
thing worth being suspicious of.
What you get, and how you get it
A macOS application for Apple Silicon, delivered as a signed and notarised disk image from the releases page. The download is the whole application — there is no separate paid build, no account to create and no server to sign in to.
If you buy a licence, our merchant of record emails you a key. Keep it. The
current build does not ask for the key or check it: the licence is your
permission to use AdPlaybook on every site you work on, and the app works the same
with or without it. If a later build checks licences, it will ask for the key
once, ask the issuer whether it is valid, and store that answer at
~/.config/adkit/licence.json; it will re-ask at most once a day, and
that call will carry the key and nothing else. This page will say so before
that build ships.
What it costs
Free on one website. $149 once for unlimited websites — paid once, not a subscription, with no renewal and no expiry. There is no trial to run out, because the free tier is not a trial.
Payment is taken by a merchant of record: your card statement
will show them rather than us, they issue the receipt and handle sales tax and
VAT, and they are the only party who ever sees your card. Since 23 August 2026
that is Dodo Payments; purchases made before then went through
Polar, and a Polar receipt is still theirs to refund. The one
place to buy is the checkout linked from this site
(checkout.dodopayments.com). We do not sell AdPlaybook through app stores, resellers
or key marketplaces, so a key offered anywhere else did not come from us and we
cannot support or honour it.
Free is not the same as costless. The app calls a model on every generation and you pay that bill directly to your provider, never to us. Which provider that is depends on what your Mac can reach, not on what you pick — see the box below — so whether a run costs anything is not something you choose either. If Outlier is answering locally it is used first and the run costs nothing at all; if it is not, the run goes to a metered provider on your own key without asking. What a metered run costs depends on the size of your site and the rates in force at the time, so we do not publish a figure we cannot stand behind. The app shows the running cost as it goes rather than presenting a total at the end.
Refunds and cancellation
If AdPlaybook does not do what you need, email us within 30 days of purchase and we will refund you in full. You do not need to give a reason. Refunds go to the original payment method only and typically appear within 5–10 business days.
Try it before you buy it. AdPlaybook is free forever on one website. We would rather you confirm it does what you need than rely on a refund afterwards — and if the free tier does not convince you, the paid version very likely will not either.
One refund per customer. We refund one purchase per person. If you buy again after a refund, that purchase is final. This is not aimed at anyone acting in good faith; it exists because a policy with no limit is a policy that gets automated against.
After a refund your licence ends, and with it the permission to use AdPlaybook on more than one website. Anything you have already produced with AdPlaybook remains yours to keep and to use commercially. We do not ask you to delete work.
Purchases made through an affiliate link. Affiliates earn commission on sales they refer, and commission is held until the refund window closes. We reserve the right to decline a refund, and to withhold the related commission, where a purchase and its refund appear designed to extract commission rather than to try the product. Ordinary refunds are unaffected and we will not ask you to justify one.
UK and EU customers. You normally have a 14-day right to cancel a purchase of digital content. Because AdPlaybook is supplied immediately on purchase, you are asked at checkout to acknowledge that supply begins right away and that you therefore lose that statutory cancellation right once it does. The 30-day policy above is offered voluntarily and is more generous than the statutory minimum, so in practice you are not worse off. Nothing here removes rights you have under mandatory consumer law where you live.
Chargebacks. Please contact us before raising one. We will almost certainly just refund you, and it is faster for both of us.
If that ever changes, this section is rewritten and dated before a paid build ships, not after.
The licence
You get a non-exclusive, non-transferable, revocable licence to install and run AdPlaybook on Macs you control, for your own advertising or your clients'. On one website it is free; the paid licence, $149 once, covers every site you work on, on up to 3 Macs. Neither is exclusive to you.
What it does not include: redistributing a modified build under the AdPlaybook name, presenting the app as your own product, or removing the notices that let someone verify where the build came from. The name and the site's contents stay ours.
What it produces is a draft, and you are the advertiser
This is the clause that matters. AdPlaybook writes a campaign, traces every factual claim to a line on your own site, blocks the ones it cannot trace, and checks the result against each platform's published limits. None of that makes it right, and none of it transfers responsibility.
- It is not legal advice. The compliance pre-flight lists obligations that commonly attach to what you sell, with a source for each. It is not exhaustive, it cannot know your jurisdiction, and it does not know your business.
- It cannot check what it could not read. A page behind a login, a claim that lives only in a PDF, a landing page you did not give it — these produce silence, and silence is not a pass.
- A traceable claim is not a true one. The claim gate proves a statement appears on your site. Whether your site is right is your problem, and it was before you installed this.
- Whoever signs the ad off carries the liability for it. That is the person the evidence receipt is written for. If nobody at your end is qualified to sign it, the tool has not solved that.
You own what it drafts for you. We never see it, so we could not claim it if we wanted to. Where a model provider generated part of it, that provider's terms govern their side of it.
How you may use it
Two rules, both about other people:
- Only crawl what you are entitled to crawl. The app reads
whatever URL you hand it. It obeys
robots.txtand rate limits, but it cannot know whether you have the right to point it at a given site. That judgement is yours. - Do not use it to build advertising that is unlawful where you are running it — including in the special categories the app itself warns you about.
No warranty, two known defects, and one correction
AdPlaybook is provided as is, with no warranty of any kind: not of merchantability, not of fitness for a particular purpose, not that it will be uninterrupted or error-free. It is a free tool made by one person.
Two things we already know about the build behind the Download button and would rather you heard from us. In v0.2.53 the provider picker still does not change where a run goes. The interface offers Outlier, ChatGPT and Claude and recommends Outlier as the local option, but the button records nothing: the run uses whichever provider your machine can actually reach, in that order. And a key entered for ChatGPT is saved but never used — it is written to disk and nothing reads it back, so that option cannot be reached from the interface at all.
We also owe a correction about v0.1.5, the
build this site offered until now. These terms and the privacy page used to say
it sent every run to Anthropic regardless of what you picked. That was wrong, and
wrong in the direction of overstating what left your machine: v0.1.5 could not
complete a single campaign, because every model call raised a
TypeError on the way in, before any request was made. Nothing you
typed reached a model vendor, because it never got that far — the only thing that
left your Mac was the crawl of the site you pointed it at.
The privacy page sets out what v0.2.53 sends, and to
whom.
What we owe you if it goes wrong
To the fullest extent Michigan law allows, Kerr & Company LLC is not liable for indirect, incidental, special or consequential damages, for lost profits, or for advertising spend — including a campaign that was rejected, ran badly, or should not have run. Our total liability for any claim is capped at what you paid for AdPlaybook, which is nothing.
Some liability cannot be excluded by contract, and this does not try to: nothing here limits liability for fraud, for fraudulent misrepresentation, or for anything else Michigan law does not permit to be limited.
Governing law
These terms are governed by the laws of the State of Michigan, without regard to its conflict-of-laws rules. Any dispute goes to the state or federal courts located in Kent County, Michigan, and both sides submit to that.
Changes, and ending it
We can change these terms; the date at the top is when the text last changed and it is set by hand. A change that affects what the software does or costs will be dated before it ships. Continuing to use the app after a change means you accept the current version — and since the app runs entirely on your machine, an older build you already have keeps working regardless.
You can stop at any time by deleting the app. We can stop distributing it at any time, which does not take back the copy you have.
Reaching a person
matthew@kerrandcompanyholdings.com, or see the contact page.