Terms
Terms of use
The terms for using AdPlaybook: who publishes it, what the licence is, who is responsible for the ads it drafts, and why there is nothing to refund.
last changed 2026-08-11 These cover the desktop app and this website. They are short because the product is small: there is no account to close, no subscription to cancel and no data of yours for us to lose.
Who you are dealing with
AdPlaybook is published by Kerr & Company LLC, Grand Rapids, Michigan, United States. "We" and "us" below mean that company. "You" means whoever installed the app.
If you check the download's signature you will see
Developer ID Application: MATTHEW BENJAMIN-LEE KERR (9N3Z6J63T4).
Apple issues a Developer ID either to a named individual or to an organisation,
and this build carries the individual's. He owns Kerr & Company LLC. Same person,
two registrations — flagged here rather than left for you to wonder about,
because a signature that does not match the publisher is exactly the sort of
thing worth being suspicious of.
What you get, and how you get it
A macOS application for Apple Silicon, delivered as a signed and notarised disk image from the releases page. Downloading it is the entire delivery. There is no licence key to enter, no activation step, no account to create and no server to sign in to — if the app opens, you have everything there is.
What it costs
Nothing, and it is not for sale. There is no price, no checkout, no trial, no subscription and no payment mechanism anywhere in this product or on this site. If any page anywhere asks you to pay for AdPlaybook, it is not us and you should not pay it.
Free is not the same as costless. The app calls a model on every generation and you pay that bill directly to your provider, never to us. What a run costs depends on the provider you choose, the size of your site and the rates in force at the time, so we do not publish a figure we cannot stand behind. The app shows the running cost as it goes rather than presenting a total at the end. Running it against a local model instead costs nothing at all.
Refunds and cancellation
There is nothing to refund and nothing to cancel. No money has been taken from anyone, and there is no mechanism by which it could be. Stopping is dragging the app to the trash.
If that ever changes, this section is rewritten and dated before a paid build ships, not after.
The licence
You get a non-exclusive, non-transferable, revocable licence to install and run AdPlaybook on Macs you control, for your own advertising or your clients'. It costs nothing and it is not exclusive to you.
What it does not include: redistributing a modified build under the AdPlaybook name, presenting the app as your own product, or removing the notices that let someone verify where the build came from. The name and the site's contents stay ours.
What it produces is a draft, and you are the advertiser
This is the clause that matters. AdPlaybook writes a campaign, traces every factual claim to a line on your own site, blocks the ones it cannot trace, and checks the result against each platform's published limits. None of that makes it right, and none of it transfers responsibility.
- It is not legal advice. The compliance pre-flight lists obligations that commonly attach to what you sell, with a source for each. It is not exhaustive, it cannot know your jurisdiction, and it does not know your business.
- It cannot check what it could not read. A page behind a login, a claim that lives only in a PDF, a landing page you did not give it — these produce silence, and silence is not a pass.
- A traceable claim is not a true one. The claim gate proves a statement appears on your site. Whether your site is right is your problem, and it was before you installed this.
- Whoever signs the ad off carries the liability for it. That is the person the evidence receipt is written for. If nobody at your end is qualified to sign it, the tool has not solved that.
You own what it drafts for you. We never see it, so we could not claim it if we wanted to. Where a model provider generated part of it, that provider's terms govern their side of it.
How you may use it
Two rules, both about other people:
- Only crawl what you are entitled to crawl. The app reads
whatever URL you hand it. It obeys
robots.txtand rate limits, but it cannot know whether you have the right to point it at a given site. That judgement is yours. - Do not use it to build advertising that is unlawful where you are running it — including in the special categories the app itself warns you about.
No warranty, and one known defect
AdPlaybook is provided as is, with no warranty of any kind: not of merchantability, not of fitness for a particular purpose, not that it will be uninterrupted or error-free. It is a free tool made by one person.
One thing we already know about the build behind the Download button and would rather you heard from us: in v0.1.5 the provider picker does not change where a run goes. The interface offers Outlier, ChatGPT and Claude and recommends Outlier as the local option; the run path calls Anthropic regardless. If you installed it expecting nothing to leave the machine, it did. The privacy page sets out what was sent.
What we owe you if it goes wrong
To the fullest extent Michigan law allows, Kerr & Company LLC is not liable for indirect, incidental, special or consequential damages, for lost profits, or for advertising spend — including a campaign that was rejected, ran badly, or should not have run. Our total liability for any claim is capped at what you paid for AdPlaybook, which is nothing.
Some liability cannot be excluded by contract, and this does not try to: nothing here limits liability for fraud, for fraudulent misrepresentation, or for anything else Michigan law does not permit to be limited.
Governing law
These terms are governed by the laws of the State of Michigan, without regard to its conflict-of-laws rules. Any dispute goes to the state or federal courts located in Kent County, Michigan, and both sides submit to that.
Changes, and ending it
We can change these terms; the date at the top is when the text last changed and it is set by hand. A change that affects what the software does or costs will be dated before it ships. Continuing to use the app after a change means you accept the current version — and since the app runs entirely on your machine, an older build you already have keeps working regardless.
You can stop at any time by deleting the app. We can stop distributing it at any time, which does not take back the copy you have.
Reaching a person
matthew@kerrandcompanyholdings.com, or see the contact page.