For / gyms and subscription businesses
Advertising for gyms and subscription businesses
The rules that catch subscription businesses are not about the ad. They are about what happens between the click and the second payment.
Reach and radius
Meta. Broad reach, visual proof, and a local radius that matches where people will actually travel.
That's a starting point rather than a rule. AdPlaybook scores all eight platforms against the strategy you pick and opens on the best fit, so you're changing a recommendation rather than choosing cold.
Intake season is not the year
Launch and scarcity for intake periods, retention and expansion the rest of the year. Most gyms run the first one all year and wonder why it decays.
Every strategy in AdPlaybook states how it usually fails before you choose it, because the expensive mistakes here are strategic rather than typographical.
The rules that apply to you specifically
These aren't platform preferences. They're law, and the platform's category declaration only covers part of it.
Subscriptions and auto-renewal
- If a free trial converts to a paid subscription, disclose the price, the timing and how to cancel, clearly and before payment details are taken.
ROSCA and the FTC's negative-option rule. A trial offer that hides the rollover is the single most common enforcement action in this category. - Give the total price including any renewal, and honour the 14-day right to cancel where it applies.
Consumer Contracts Regulations 2013 and the Consumer Rights Directive.
This is a summary of why the controls exist, not legal advice. If you're running these ads, whoever signs them off should be qualified to.
What it does with a membership
It reads your site, works out what you sell and to whom, recommends the approach that fits, and writes the campaign. Then it checks the copy against Meta's published character limits, traces every factual claim back to a line on your own site, runs the compliance obligations above, and tells you what it could not check.