For / dentists, clinics and private healthcare
Advertising for dentists, clinics and private healthcare
Health advertising is judged on whether an ordinary reader could be misled, not on whether each sentence is technically defensible.
Local, visual, emotional first
Meta. Local, visual, and the decision is emotional before it is clinical.
That's a starting point rather than a rule. AdPlaybook scores all eight platforms against the strategy you pick and opens on the best fit, so you're changing a recommendation rather than choosing cold.
Meet the symptom, not the procedure
Problem-aware. People search for the symptom long before they search for the procedure, and meeting them at the symptom is cheaper.
Every strategy in AdPlaybook states how it usually fails before you choose it, because the expensive mistakes here are strategic rather than typographical.
The rules that apply to you specifically
These aren't platform preferences. They're law, and the platform's category declaration only covers part of it.
Health, medical and supplements
- Do not claim a product diagnoses, treats, cures or prevents any disease unless it is an approved drug or device.
Doing so makes it a drug in the FDA's eyes regardless of what it is, and the claim itself is the violation. - Health claims need competent and reliable scientific evidence held before the claim runs.
FTC substantiation doctrine. Evidence gathered after a complaint does not retroactively make the ad lawful. - Only health claims on the GB or EU authorised register may be used, in their authorised wording.
Retained EU Regulation 1924/2006. Paraphrasing an authorised claim is itself a breach.
This is a summary of why the controls exist, not legal advice. If you're running these ads, whoever signs them off should be qualified to.
What it does with a private clinic
It reads your site, works out what you sell and to whom, recommends the approach that fits, and writes the campaign. Then it checks the copy against Meta's published character limits, traces every factual claim back to a line on your own site, runs the compliance obligations above, and tells you what it could not check.